Samuel Buesnel-McConnell, the founder of SBM Finance, an independent financial advisory firm based in the UAE, initially engaged a freelancer to manage their Facebook Ads. Unfortunately, the existing ad campaigns failed to yield any leads, primarily due to their lack of appeal. 

Upon a comprehensive consultation, we gained insights into SBM Finance’s specific requirements and crafted a customised marketing strategy targeting their predominant clientele – British Expats residing in the UAE. Recognising the need for authenticity, we recommended incorporating a personalised creative approach, deviating from the commonplace stock footage advertisements that often go unnoticed. 

The outcomes were remarkable and immediate. SBM Finance witnessed a transformative shift from zero leads to acquiring more than 30 high-quality leads per month. In the course of 2023, our collaborative efforts generated a substantial total of over 400 leads. This achievement resulted in an impressive Return on Ad Spend (ROAS) of over 1500%.

Encouraged by this success, SBM Finance has extended it’s outreach to New Zealand, and we remain steadfast in our commitment to supporting their ongoing ventures.