Email & SMS Marketing

In today’s fast-paced digital landscape, reaching your audience effectively is paramount. We understand the significance of personalised communication through tailored messages that resonate with your audience.

What we can help with...

Campaign Strategy & Planning

Craft a roadmap for your email and SMS marketing campaigns tailored to your business goals and target audience. We'll work with you to develop a comprehensive strategy that maximises engagement and conversion rates.

List Building and Segmentation

Build and manage your subscriber lists effectively, segmenting them based on demographics, purchase history and engagement levels. This targeted approach allows for personalised messaging that resonates with specific audience segments.

Performance Tracking and Analytics

Gain valuable insights into the effectiveness of your email and SMS marketing efforts with comprehensive performance tracking and analytics. Monitor key metrics such as open rates, click-through rates, and conversion rates to refine your strategies and achieve better results.

A/B Testing and Optimisation

Continuously improve the performance of your email and SMS campaigns through A/B testing and optimisation. Test different subject lines, content variations, and sending times to identify the most effective strategies for engaging your audience.

Integration

Seamlessly integrate with our workflow automation and paid advertisement services. Create cohesive cross-channel campaigns that reinforce your brand message and drive consistent engagement across platforms.

Prices

Initial Consultation

Free

In our initial consultation, we’ll collaborate to devise a strategic plan for launching and testing email & SMS campaigns.

Campaign Package

£150 per campaign

This comprehensive package includes initial setup, segmentation of email recipients, scheduling for optimal timing, bespoke template design, and expertly crafted email subject lines and content.

Additional Costs

Client to pay

While we utilise platforms like Mailchimp for the delivery of your email and SMS campaigns, it’s important to note that additional charges may apply. These services often levy fees based on the number of recipients for campaign distribution. Please be aware that these costs are incurred by the client and are separate from our service fees.

Frequently Asked Questions

What are the benefits of email & SMS marketing?

Email and SMS marketing offer direct and personalised communication with your audience, making them highly effective channels for reaching customers. They are cost-effective alternatives to traditional marketing methods, allowing businesses to communicate with their audience at a fraction of the cost.

Additionally, email and SMS marketing enable quick delivery of messages and immediate responses from recipients. By segmenting your audience based on demographics, preferences, and behaviour, you can tailor your messages for maximum impact, enhancing engagement and driving conversions.

How can I measure the success of my email & SMS campaigns?

Measuring the success of your email and SMS campaigns involves tracking key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics provide insights into the effectiveness of your campaigns and help you identify areas for improvement.

A/B testing, where you compare different elements of your campaigns, can also help you optimise performance and achieve better results. Integrating campaign data with your overall marketing analytics provides a holistic view of your marketing efforts and helps you make data-driven decisions.

How often should I send email & SMS campaigns?

The frequency of your email and SMS campaigns should be guided by your audience’s preferences and expectations. While it’s important to maintain regular communication with your audience, avoid sending too many messages, as this can lead to fatigue and increased unsubscribe rates.

Consider factors such as the type of content you’re sending and the buying cycle of your audience when determining the frequency of your campaigns. It’s also a good idea to monitor engagement metrics and adjust your sending frequency based on recipient feedback and behaviour.

What role does mobile optimisation play in email & SMS marketing?

With the increasing use of mobile devices, mobile optimisation is essential for ensuring that your email and SMS messages are displayed correctly and effectively on smaller screens. Using responsive design techniques ensures that your messages adapt to different screen sizes and resolutions, providing a seamless viewing experience for mobile users.

Check out some of our Brand & Design projects...

V Therapy

Kerry Silva, the owner of V Therapy, a distinguished beauty salon, sought our expertise to revitalise her brand image. Recognising the importance of a compelling visual identity, we presented Kerry with a range of distinctive logo and banner options. Through collaborative discussions and iterative revisions, we ensured each design encapsulated the true essence of V…