Brand identity encompasses the visual elements that represent a brand, such as logos, colours, and typography, along with the brand’s values and personality. It’s crucial because it helps distinguish a brand from its competitors and creates a lasting impression on customers.

Consistency is key to building a strong brand identity. We achieve this by developing brand guidelines that outline specific colours, fonts, imagery styles, and messaging. These guidelines serve as a reference for all brand-related materials, ensuring uniformity across various platforms and mediums.

The process typically begins with an initial consultation to understand your brand’s values, target audience, and design preferences. From there, we develop multiple design concepts for your review and feedback. Once a concept is chosen, we refine it based on your input until we achieve the desired result.

We provide brand assets in various formats, including vector files (such as .ai and .eps) for scalability and raster files (such as .png and .jpg) for web and print use. Additionally, we may provide brand guidelines documents outlining proper usage and specifications for each asset.